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For Progressive-Minded Radio Fans Who Love Variety In The Music And Local Personalities On The Dial, Downstate Illinois Can Be Maddening.
For progressive-minded radio fans who love variety in the music and local characters on the dial, downstate Illinois can be frustrating.
So increasingly, listeners looking for voices and tunes they cannot find in west-central Illinois find them online made simpler with smartphone technology. People who are uninterested in Limbaugh or who miss high-powered stations of years past (Tiny Rock's KAAY-AM 1090 and its late-night "Beaker Street" or WHAM-AM 1180 and Harry Abraham's even-later "Best of All Possible Worlds" were classics in the '70s) can find music or opinion they enjoy.
Alas, they then give up local reports and characters.
Commercial radio today has too few local people and tiny news. Most stations rely on syndicated shows, and even on news-talk stations, 86 p.c of reports and public-affairs programming isn't local, according to Steven Waldman's Federal Communications Commission (FCC) report, "The Information Needs of Communities."
At its best, radio had been a local medium, mixing immediacy with neighborliness, local color and public importance. Stories were a staple of radio since 1930, when the NBC-Blue network first started displaying Lowell Thomas' 15-minute weekday newscasts. Radio reports grew in audience and influence thru World War II, after which local reports increased, filling the void where war news had been, and the FCC encouraged it.
In 1981 nevertheless , the FCC deregulated its obligation that eight percent of AM station programming and 6 p.c of FM programming be reports and public-affairs programming (debates, documentaries and discussions of public interest). The FCC concluded, "We are convinced that absent these guidelines, serious amounts of non-entertainment programming of a spread of types will continue on radio."
It didn't.
Public-interest radio content declined.
Instead , stations cut shows, trimmed staff and lost such ties to listeners and still made money off the public's airwaves. Radio firms now make higher profits than the average SP five hundred firm, the FCC says, and even in the previous few years and the Great Recession, radio station profits have stayed above twenty percent, according to Waldman.
Recently, the news / talk format grew dramatically, whether right-wing blowhards, sports or all-talk. But for radio journalism, non-commercial public radio is the industry's news core, with 1,400 reporters, editors and producers in 21 domestic and seventeen foreign companies more than any broadcast Television network, Waldman says.
Former president of CBS Radio's Station Group, Mel Karmazin now CEO of Sirius XM said, "A lot of these larger firms deserted what had made these list of radio stations very successful, which was local, local, local."
Deregulation let commercial radio ignore past obligations to serve the towns they were approved to, and cut news staffs or eliminate local news and voices altogether.
Meanwhile, satellite radio started in 1997 when American Mobile Radio Corporation (the predecessor of XM Radio) and Satellite CD Radio (the predecessor of Sirius Radio) won bids to operate a digital audio radio service on the condition they not use them for regionally originated programming or to find local ad cash (reaffirmed in 2008 when Sirius and XM merged).
Arbiton claims more than 35,000,000 folks now listen to Sirius XM in vehicles.
Today, besides using computers, listeners can use smartphones' online browsers to listen live to any station they want, too including in their automobiles.
Seventeen percent of North Americans report listening to online radio in 2010, a significant movement in listening habits. 40 p.c listened to AM or FM stations streaming online, and fifty five p.c listened to online-only radio (like Pandora or Slacker Radio). And the app for Pandora a type of D-I-Y format is one of the top 5 for all smartphone platforms.
Radio critic Alan Hoffman described online radio's appeal : "Internet radio explodes the boundaries of radio broadcasting, opening up a universe of stations offering much more variety. When you start listening to Net radio, the limits of AM and FM a limited number of stations, within a limited geographic area seem like a throwback."
Local radio could protect its franchises, continue to profit, and serve its communities with local news and local characters. But they'll lose listeners if the music is too leaden or safe, or if the voices are all poisonous, Sean Hannity types. Audiences will desert local radio unless stations offer added value and fresh content : local personalities and local programming listeners cannot get some place else as reported tagza.com.
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